Matt Mahar | Cana CEO

Cana CEO, Matt Mahar, explains how Cana is rebuilding food and beverage manufacturing.

“Plastic doesn't go in the blue bin anymore,” I told my son as we were putting the garbage away that we had collected from cleaning up his elementary school playground. The county we lived in did not collect our plastic anymore and, to be honest, I didn't really know why.

February 27, 2022

Cana is rebuilding food and beverage manufacturing

“Plastic doesn't go in the blue bin anymore,” I told my son as we were putting the garbage away that we had collected from cleaning up his elementary school playground. The county we lived in did not collect our plastic anymore and, to be honest, I didn't really know why.

I started to surf around on the internet to understand why, which quickly led me to learning about the impact plastic was having. The biggest culprit in creating plastic waste is the food and beverage industry. Each year the manufacturing and distribution of food and beverage creates more than 400 billion plastic bottles. We are essentially drowning ourselves in plastic bottle waste and, worst of all, the plastic is starting to break down in our oceans and find its way into marine life and our bodies…and surprise, neither is good for us.

One piece of information that hit me hard was the World Economic Forum Global Risk report. The report surveys heads of state, CEOs, NGO leaders, and business and socio-economic analysts about the biggest risks to humankind's progress and the likelihood that those risks become real. The risks are bucketed into five categories; economic, environmental, geopolitical, societal, and technological. 2020 the top 4 issues were all from the environmental bucket. The top impact issue was climate action failure.

Me? No!

Us? No way!

I was motivated to take action.

That's where The Production Board entered the picture. I met Bharat and Dave at the end of 2020, learned more about their thesis around decentralized manufacturing of food and beverages. In essence, these guys were bucking the survey's top challenge of climate action failure, they were attempting to make “climate action success”.

So what's the problem?

Single-use beverage containers have no place in the home

With the exception of refrigeration, beverage production hasn’t changed for decades. Every year, the world produces 481 billion plastic bottles. Once consumed, only 20% of bottles and cans are recycled. It’s estimated that in the coming decades, there will be more plastic in the oceans than fish. An issue we’re committed to addressing directly.

Decades old and environmentally wasteful infrastructure

On average any beverage consumed is 90% water. A beer, a wine, sports drink, or a coffee. Only about 5% of a beverage are the unique ingredients that give a beverage its taste and aroma. This means that we are essentially shipping water from point A to point B. To ship the worlds beverages we emit about 543M metric tons of CO2 annually. That's like putting 117M internal combustion engine vehicles on the road each year!

And in a year, to create the unique 5% of flavor and aroma ingredients we use 400 trillion liters of water. As an example, tea is the worlds most consumed beverage and it takes 27 liters of water to make a 250ml cup of tea. Coffee, the second most consumed beverage, 133 liters of water for a cup. If you want to see more check out water footprint network.

All this to say, the current centralized system is CO2 spewing, water wasting, plastic garbage creating infrastructure running on automatic, making the world's beverages at a time when our environment and natural resources are going to be put at peril if we don't act.

Cana is decentralizing manufacturing and bringing the beverage aisle to your countertop

Cana is offering more convenience than 2-hour delivery ever could by giving consumers access to 1000’s of drinks on demand without the waste associated with manufacturing, bottling, and transporting. Think of it as having the entire beverage aisle on your countertop.

With over four years of scientific research, our team has created a universal beverage ingredient set. These are ONLY the essential 5% of beverage ingredients that we need to give any beverage its taste, aroma, and mouth feel. We can now create great tasting beverages from cocktails to wine, to coffee, and your favorite sparkling seltzer all from a single set of beverage ingredients. We combine our beverage ingredients with the tap water in your home to reduce water waste, reduce plastic bottle and packaging waste, and CO2 emissions from shipping water from point A to point B.

How do we make all this work?

Cana gives people the ability to create any beverage, any time, with the water from their tap - it’s like magic. To do that, Cana has created the world's first molecular beverage printer. Cana’s molecular printer is beverage manufacturing in your home - our system provides only the essential 5% of ingredients in a highly optimized cartridge, this significantly multiplies the number of beverages that can be served. For example, Cana can save the average American household 100 beverage containers a month. Beverages are just the beginning, with our eyes on food and more beverages we are taking “climate failure action” to 10.

With support from The Production Board, we aim to put a stop to the pollution, waste, and mismanagement of land and water by the $2 trillion per year centralized beverage manufacturing system. We are doing so by decentralizing the entire system of production with our molecular beverage printer, and providing customers with any drink, any time, with ultra-low waste.

So what's next?

As we look ahead, we’re seeking out those who thirst for more and are passionate about making true, sustainable change in the world. We’re currently hiring across all areas of the business and open to investors and partners that want to join the battle and advance our mission. To learn more about our novel approach to transforming the way we create and consume beverages, please visit https://cana.com.

Come taste the future.